Context - Gift Wrap

For my gift wrap collection, I was keen to produce designs that targeted a higher end market. Paperchase, Clintons and Marks and Spencers are retailers with audiences that would be more likely to purchase designer giftwrap. After considering their products, I decided that I wanted to produce designs for sheets of wrapping paper as opposed to rolls. I feel that this gives a suggestion of quality to designs that are more pieces of artwork rather than a design that is produced on a larger scale and hidden within a roll. I also found that designs which include printed processes such as foiling or printed relief work achieve higher price margins attracting a higher end customer. 

£1.75 per sheet of foiled paper from Clintons

£1.00 for two sheets of wrapping paper from Marks and Spencer.

I have gone on to create samples inspired by this research and my previous experimentation with in Puff printing from the Practise Unit.

(Photograph of flocked samples)